Leverage your data and boost online sales!! If you're confident that you have an awesome website but aren't sure why your viewers don't convert to transactions, Google Analytics is a FREE resource that can help you to boost revenue by tracking visitor activity and behavior in detail. We'd like to share three different ways this data can help you to increase online sales. We hope this helps!
Improve Your Website's Bounce Rating
With Google Analytics, you will be able to see the number of visitors who viewed your website along with their behaviors while viewing your site. Your "bounce rate" measures how often people visit your website and leave after only viewing one page. Bounced viewers do not feel compelled to make any transactions and often don't click anything. With Google Analytics installed, you'll be able to see which of your online platforms is generating the most bounces.
Boost Your Website's SEO Ranking
Search Engine Optimization (SEO) is essential to growing your website's online presence outside of social media. It measures how often your website gets found in Google's search results, and determines what page you'll be listed on within those search results. Even if you're not a skilled SEO engineer, Google Analytics can help you to determine which keywords can help you to increase your website's rankings online.
See What's Popular on Your Website
Google Analytics can help you observe your website viewers' behavior in detail. It can show you how long people spend scrolling each page on average, and it can even display what was clicked on each interactive segment of your site. When you review the user behavior on your Google Analytics reports, you'll be able to determine which pages and/or buttons, products, and services are receiving the most engagement from your viewers.
Overall, Google Analytics provides proof of your website's digital impact. Use the traffic reports to your advantage when crafting digital marketing campaigns so that you can promote your brand from an informed perspective.