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How to Set Up a LinkedIn Business Page

LinkedIn is just as profitable as other social media apps!! If you've been looking for a new space online to connect with a different consumer base, we highly recommend marketing your business on LinkedIn. Here's how to get started:

Why LinkedIn Marketing Matters

Linkedln is an effective marketing tool that can take your business to the next level. Businesses marketing on Linkedln generate 277% more leads on average than those engaged in Facebook marketing alone.

Let's Create Your LinkedIn Business Page

Create an account on Linkedln for yourself (if you don't already have one) then click the WORK icon in the top-right corner. Select "Create a company page" and choose an option from the list that fits the page type you need for your business. You will be given these choices for the business type:

  • Small business

  • Medium to large business

  • Showcase page

  • Educational institution (school or university)

Page Identity and Company Profile

Fill out your page identity, company and profile details. Next, check the verification box to confirm that you are allowed to operate the account on behalf of your business. Click "Create page." You may receive an error message if your company page doesn't meet the requirements, which include having an actual company and business email. If you do not get an error message, select "Start building your page" to customize your new Linkedln business profile.

All done! Enjoy the benefits of marketing your business on LinkedIn.

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