Updated: Jun 7
It might seem like a dumping ground for random thoughts and opinions but luckily, as a Therapist, thoughts are your specialty! Twitter is actually the perfect place for Therapists and Mental Health Professionals to establish and enhance expert positioning by engaging in impactful conversations.
Have you ever had a ground-breaking idea and thought to yourself "Wow, this is good! People need to hear this!" but you don't feel like going live on Facebook, creating a pretty graphic to post on Instagram, or writing a long drawn out LinkedIn post? (and let's not even get started on how much time you don't have for Tiktok, lol). That's where Twitter comes in! You don't have to waste time digging through your Canva files for the perfect template or editing a video with the perfect trending sound. Just drop your thoughts into a Tweet and put your big idea out into the world! Before you know it, you'll be joining conversations and like-minded professionals will be reaching out to collaborate.
As a digital marketing agency, we've seen first-hand how powerful social media can be for businesses looking to connect with their audience. One platform that may not immediately come to mind for therapists looking to build their online presence is Twitter. Here are 5 reasons we believe every Therapist should be active on Twitter:
1. Twitter Allows You To Share Your Expertise
Twitter is a platform that thrives on quick, concise, and informative content. As a therapist, you have a wealth of relatable knowledge and expertise that you can share with your followers. By regularly tweeting tips, insights, and helpful resources, you can position yourself as an authority in your field. This can help you attract new clients and opportunities for collaboration.
2. Thought-Provoking Conversations At Your Fingertips
Do you ever get the sudden urge to participate in stimulating conversations? On Twitter, you can search for your desired topic and jump right in! Twitter is a highly active social network, with millions of users engaging with each other on a daily basis. It is a space where you are welcome to include yourself in engaging conversations that go beyond a single comment on someone's photo or video. No matter how deep or shallow the topic is, there's someone talking about it on Twitter - waiting for someone (like you) to respond.
3. Twitter Spaces are Like A Mini-Podcast On Demand!
Similar to going LIVE on other image and video focused platforms, Twitter Spaces allows you to go live using just your voice. True to its conversational nature, Twitter's "Spaces" are live audio-only conversations that can be scheduled in advance as collaborative live-chat events and saved for future listening (by you and your followers). During Twitter Spaces sessions, listeners can tap in and either stream the conversation live or request to join in and voice their thoughts as well. As the initiator of the Space, you can choose to accept or decline those who request to speak. Haven't heard of Twitter Spaces? Give it a try! Hop on Twitter right now and select the microphone icon at the bottom-center of your screen. Select a conversation or search for a topic and either listen live or set a reminder for the next chat!
4. Twitter Can Help You Build Relationships With Other Therapists
Twitter is not just a platform for connecting with potential clients. It's also a great way to network with other therapists and mental health professionals. By engaging with others in your field, you can share knowledge, learn from industry leaders, and potentially even collaborate on projects or initiatives. Need proof? Open your Twitter app and search the word "Therapist" or any group of letters that make up a therapist's credential. You are sure to discover many of your colleagues who are actively Tweeting and ready to connect with you.
5. It's About What You're Saying, Not How The Post Looks
Twitter's conversational format allows you to skip all of the glitz and glam and get straight to the point. There's no need to curate a feed that fits together as a perfect, aesthetically pleasing grid. It's simply your thoughts, work, conversations and insight in chronological order. If you're a passionate mental health professional who enjoys the art of public speaking or creative expression through writing, Twitter is a great space to share this side of yourself without worrying about the time that it takes to shoot the perfect photo or reel to accompany your words.
If you're a therapist looking to build your online presence and forge profitable connections, Twitter is a platform you shouldn't ignore. By regularly sharing valuable content, engaging with others in your field, and staying up-to-date on industry trends, you can position yourself as a thought-leader in your field and attract new opportunities in the process.
If you're looking for a digital marketing team who understands your values as a mental health professional, we'd love to work with you. Request a quote and we'll reach out about scheduling a call.