LOLAROSE BEAUTY (Detroit)
Beauty Business Website Design and Development via Wix, Brand Collateral, Personal Branding & Positioning, Social Media Campaign Design + Strategy and Management, Product Packaging Design
THE CLIENT: LolaRose Beauty is a cosmetic product brand owned by a makeup artist who is an upcoming social media influencer and YouTube vlogger.
THE PROJECT: We used a clean white space with marble and rose gold accents to create a subtle yet luxurious website that allows the client to sell her beauty products and accept makeup artistry appointments while displaying her content as an influencer. This website includes eCommerce product sales, email subscriptions, CTA buttons, live social media feed integration, service bookings, scrolling animations, promotional lightboxes, and automated product recommendations.
THE CAMPAIGN: We leveraged the emotional appeal and relatability of the client's entrepreneurial journey to garner an engaged online following that the client can promote her products and services to directly, while positioning her as a rising expert in her industry and encouraging other brands and influencers to work with her.
THE RESULTS: In just 30 days, with our digital marketing and social media strategies, we grew our client's total monthly sales by 148%! Here's how it went:
• Total Monthly Sales +148%
• Non-Followers Reached +58.3%
• Total Site Sessions +130%
• Organic Site Traffic +164%