CHARMED BY RISS (Ohio)
eCommerce Website Design and Development via Shopify + SEO, Brand Collateral, Social Media Branding + Campaign Design & Strategy, YouTube Intro.
THE CLIENT: Charmed by Riss is a custom handcrafted jewelry and gifts boutique that also offers custom craftsman services like 3D Laser Printing, cutting, engraving and more.
THE PROJECT: We used contrasting shades and textures of black, purple, and gold to indicate a sense of regality throughout this client's website and designs since this business creates its products with consumer empowerment in mind. This website includes content copywriting (keyword-driven DIY jewelry making blog written by BlueCheck), email subscriptions, custom product order forms, product star ratings and reviews, staff listings, service bookings, eCommerce product sales, CTA Buttons, social media integration, engagement trackers, and pop-ups.
THE CAMPAIGN: We incorporated bold textures and patterns that align with the brand's signature color palette, along with vertical video content and empowering affirmations to enhance the client's social media presence via Instagram.
THE RESULTS: In just 30 days, with our Search Engine Optimization (SEO) and social media strategies, we grew our client's site and social page traffic by more than 200%! Here's how it went:
• Conversion Rate +139%
• Organic SEO Search Traffic +600%
• Organic Search New Users +500%
• Total Site Sessions +475%
• Non-Followers Reached +1074%
• Content Interactions +98.4%
• Post Interactions +92.4%
• Story Post Interactions +75%