THE CLIENT: The Infinite Eight is a natural skincare brand that emphasizes its use of healing herbs and sea moss in their products.

THE PROJECT: We used contrasting cool and warm muted colors along with copper accents and serif fonts to convey a sense of rawness that aligns with the brand's use of all-natural ingredients. This website includes eCommerce product sales, customer reviews, CTA buttons, a promotional announcement bar, email subscriptions, automated product recommendations, and social media integrations.