THE CLIENT: Exotic Textures Natural Hair Studio provides natural hair care services and sells natural beauty products along with other hand-selected items chosen by the owner.

THE PROJECT: We used bold, feminine colors and clean white space with Afrocentric accents to convey a sense of exoticness throughout this company's website while emphasizing the quality of the client's work and products. This website includes eCommerce sales, categorized service bookings + interactive calendar, social media integrations, scrolling animations, client testimonials, anchor menus, a blog with subscriptions, website membership, and CTA buttons.