THE CLIENT: Born Beautiful creates and provides beautifully crafted, natural hair and body care products that are cost-effective, but still full of fair-trade, organic, unrefined raw ingredients customized for kinky, coily, wavy hair and skin, keeping it looking and feeling beautiful and healthy.

THE PROJECT: We used minimalistic design with elements of simplistic eclecticism to incorporate the brand's signature floral motifs and featured packaging, while allowing the white space to emphasize the deep berry and lavender tones that convey the purity of the company's ingredients and the natural essence of their products.