When we started BlueCheck, we operated using the email address firstname.lastname@example.org to be sure that people knew who we were as soon as they read the address. However, it turned out that this email address was way too long to spell out for people during casual conversations and networking events. We needed a point of contact that was straight to the point and easy to remember, so we purchased email@example.com and we're experiencing more traffic than ever before.
Here are our top five reasons to brand your email address:
1. A Professional First Impression
Having a branded email address will give new supporters the impression that your business is professional and established. Generic email accounts can convey the message that you're either new and inexperienced or even worse: it could raise doubts about whether or not you're a real company at all. By using a branded email address, you're showing your contacts and future customers that you're serious about your business and your brand is here to stay.
2. Build Trust
People get scammed online every day. If your business sells anything, provides services, or collects personal information, a branded email account could help you to build credibility. Online shoppers are less likely to submit personal and/or payment-related information to unverified contacts. With a branded email address, you're reassuring your customers that your business is legitimate and that they are speaking with a verified representative of your team.
3. Create a "Bigger" Image
Do you want people to see your business as an established brand? Or just your fun hobby side-gig? Inconsistencies in marketing and contact methods can make your business appear "small" or "part-time" no matter what you're selling. A branded email address creates a more “corporate image” and can help you to create boundaries when doing business with friends, family, and other personal connections. A branded email address dedicated to each aspect of your business (example: firstname.lastname@example.org or email@example.com) can also help to keep you organized while supporting your professional image.
4. Increase Brand Awareness
Branding your email address is a cheap and easy way to market your business. Each time you send out an email, you'll be advertising your own business instead of Gmail or Yahoo. The more often your new subscribers see your branded email address, the more likely they are to think of your company when shopping for items and services related to your field. With a branded email address, your company's name will become a visual aspect of your subscriber's everyday life.
5. It's cheap, why not?
Branded email accounts can be created for as low as $1.75 per month depending on the platform you choose. Gmail for Business costs as low as $6 per month and includes lots of additional apps that can help keep your company organized and productive. If you're a nonprofit organization with 501(c)3 certification, you may be eligible for a free branded email address from Google for Nonprofits. If you have a website, your hosting platform (Wix, Squarespace, GoDaddy, etc.) might also provide affordable business email accounts as a part of your premium package. If you do not already have a website, we'd love to create one for you. CLICK HERE for more info on our web design services.